L’Oréal Canada Names Stéphane Bérubé President & CEO

L’Oréal Canada has appointed Stéphane Bérubé as President and Chief Executive Officer. 

This appointment marks a historic milestone for the Canadian subsidiary, as Bérubé becomes the first Canadian to lead the organization in Canada. 

He succeeds An Verhulst-Santos, who has been appointed non-executive Chairwoman of L’Oréal Brazil, after five years in Montreal.

Under Verhulst-Santos’s leadership, L’Oréal Canada reconfigured its structures to increase agility and redefined its identity in terms of social and environmental responsibility. 

Recognized as an inspiring and people-centric leader, she returns to L’Oréal Brazil for a strategic mission to represent the Group’s interests and reputation with external stakeholders and local institutions.

With over twenty years of experience within the L’Oréal Group, Bérubé has built a strong career in Canada and internationally. 

Bérubé’s deep understanding of the Canadian market, combined with his international expertise, makes him the natural choice to lead L’Oréal Canada into its next era of omni-channel excellence. 

Having started in 2002 as Brand Director for Maybelline New York Canada, Bérubé subsequently held key strategic positions, notably as General Manager of L’Oréal Paris in Canada, before being appointed Chief Marketing Officer (CMO) of the Canadian subsidiary in 2014. 

After a successful tenure as CMO for Western Europe, Bérubé returned to Canada in 2019 to lead the Consumer Products Division. 

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